Last updated: July 26, 2026
This Privacy Notice for The Dog Tooth Fairy ('we', 'us', or 'our'), describes how and why we might access, collect, store, use, and/or share ('process') your personal information when you use our services ('Services'), including when you:
- Visit our website at https://www.dogtoothfairy.co.uk, or any website of ours that links to this Privacy Notice
- Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@dogtoothfairy.co.uk.
SUMMARY OF KEY POINTS
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? We do not process sensitive personal information.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties, including analytics providers such as Google.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by contacting us at info@dogtoothfairy.co.uk.
TABLE OF CONTENTS
- WHAT INFORMATION DO WE COLLECT?
- HOW DO WE PROCESS YOUR INFORMATION?
- WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
- WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
- DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
- HOW LONG DO WE KEEP YOUR INFORMATION?
- DO WE COLLECT INFORMATION FROM MINORS?
- WHAT ARE YOUR PRIVACY RIGHTS?
- CONTROLS FOR DO-NOT-TRACK FEATURES
- DO WE MAKE UPDATES TO THIS NOTICE?
- HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
- HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
The personal information we collect may include the following:
- Names
- Phone numbers
- Email addresses
- Mailing addresses
- Usernames
- Passwords
- Contact preferences
- Billing addresses
- Debit/credit card numbers
Sensitive Information. We do not process sensitive information.
Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number and the security code associated with your payment instrument. All payment data is handled and stored by PayPal, Stripe, and Klarna. You may find their privacy notices here: PayPal and Klarna.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services.
Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services. This may include your IP address, device information, browser type, and settings and information about your activity in the Services.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We process your personal information for a variety of reasons, including:
- To facilitate account creation and authentication and otherwise manage user accounts.
- To deliver and facilitate delivery of services to the user.
- To respond to user inquiries and offer support to users.
- To send administrative information to you, including details about our products and services, changes to our terms and policies, and other similar information.
- To fulfil and manage your orders, payments, returns, and exchanges made through the Services.
- To analyse website usage and improve our Services. We use Google Analytics to collect anonymised information about how visitors use our website, including pages visited, time spent on the site, and traffic sources. This helps us understand and improve the user experience.
- To save or protect an individual's vital interest, such as to prevent harm.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. We may rely on the following legal bases:
- Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
- Performance of a Contract. We may process your personal information when it is necessary to fulfil our contractual obligations to you.
- Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations.
- Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party.
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In Short: We may share information in specific situations and with the following categories of third parties.
The categories of third parties we may share personal information with are as follows:
- Payment Processors
- Order Fulfilment Service Providers
- Analytics Providers
Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics collects information about your use of our website through cookies and similar technologies, including your IP address, browser type, pages visited, and time spent on pages. This data is transmitted to and stored on Google's servers. Google acts as a data processor on our behalf and is certified under the UK-US Data Bridge Framework. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on. For more information, please see Google's Privacy Policy.
We also may need to share your personal information in the following situations:
- Business Transfers. We may share or transfer your information in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
- Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honour this Privacy Notice.
- Business Partners. We may share your information with our business partners to offer you certain products, services, or promotions.
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
In Short: We may use cookies and other tracking technologies to collect and store your information.
We use cookies and similar tracking technologies to gather information when you interact with our Services. Some tracking technologies help us maintain the security of our Services, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics purposes, including Google Analytics (see Section 4).
We use Shopify's built-in cookie consent tools to obtain your consent before placing non-essential cookies on your device. You can manage your cookie preferences at any time through the cookie settings on our website. Most web browsers are also set to accept cookies by default — you can usually choose to set your browser to remove or reject cookies, though this may affect certain features of our Services.
6. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information.
7. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of a minor and consent to such minor's use of the Services. If you become aware of any data we may have collected from children under age 18, please contact us at info@dogtoothfairy.co.uk.
8. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: In the EEA and UK, you have rights that allow you greater access to and control over your personal information.
If you are located in the EEA or UK, you have certain rights under applicable data protection laws, including the right to:
- Request access to and obtain a copy of your personal information
- Request rectification or erasure of your personal information
- Restrict the processing of your personal information
- Data portability
- Object to the processing of your personal information
You can make such a request by contacting us using the details in Section 11 below.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you have the right to complain to the UK data protection authority (ICO) at https://ico.org.uk/make-a-complaint/data-protection-complaints/.
Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us using the details in Section 11.
Opting out of marketing communications: You can unsubscribe from our marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us.
Account Information: If you would like to review or change the information in your account or terminate your account, you can log in to your account settings and update your user account, or contact us directly.
9. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems include a Do-Not-Track ('DNT') feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. As no uniform technology standard for recognising and implementing DNT signals has been finalised, we do not currently respond to DNT browser signals. If a standard for online tracking is adopted that we must follow in the future, we will inform you in a revised version of this Privacy Notice.
10. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated date at the top of this Privacy Notice. We encourage you to review this Privacy Notice frequently.
11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may email us at info@dogtoothfairy.co.uk or contact us by post at:
The Dog Tooth Fairy
2 Alpha Rise Gilsland
Cumbria CA8 7EB
United Kingdom
12. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. To request to review, update, or delete your personal information, please contact us at info@dogtoothfairy.co.uk.
